A theme, not a store
Most "Shopify websites" are an off-the-shelf theme with a logo swapped in. No brand system, no custom sections, no thought given to how your specific products should be merchandised.
Shopify & retail websites
A Shopify store that's actually ready to sell.
Not a template with your logo dropped in. We design the theme, import your entire product catalog, configure payments and shipping, and hand you a store that's live and sellable, not a shell you still have to finish yourself. We built the complete storefront for Océ Paris and Braids & Co. Yours is next.
The problem
Most Shopify projects stall at "we'll add the products later."
A theme install is the easy 10% of building a store. The other 90% (a catalog that's actually imported, variants that work, payments that are configured, a checkout that converts) is where most freelancers and DIY builds stop short.
Products imported by hand, badly
Uploading 40, 100, or 300 SKUs one by one, with variants, images, and descriptions typed in manually, is where most projects quietly die or launch half-finished.
Checkout left half-configured
Payment gateways, shipping zones and rates, tax settings: unglamorous work that's easy to skip, and the exact thing that stops a real customer from completing a real order.
We treat the catalog and checkout as the actual deliverable, not an afterthought.
Recent work
A Paris fashion label. A curated hair-care marketplace.
Two very different retail brands, built the same way: custom theme, full catalog, checkout configured, ready to sell.
oceparis.com
Océ Paris
What we built
A fully custom Shopify theme for a Paris ready-to-wear label, built around three seasonal collections (La Nuit, La Mer, La Ville). We designed the storefront, shot and structured the editorial imagery, and imported the entire product catalog with variants, in three languages, ahead of launch.
- ✓Fully custom Shopify theme, no template skin
- ✓Full catalog import: 3 collections, all variants
- ✓Trilingual product data (English, French, Turkish)
- ✓Editorial campaign photography integration
braidsandco.com
Braids & Co
What we built
A curated Shopify marketplace for healthy, non-toxic braiding hair and clip-in extensions. We built the storefront around a trust-first positioning (tested, hypoallergenic, plastic-free fibres) and integrated every brand's catalog into one coherent shopping experience.
- ✓Custom Shopify theme, brand-matched palette
- ✓Multi-brand catalog integration, single checkout
- ✓Collection storytelling & trust-signal content
- ✓Newsletter capture & email flow setup
What we deliver
Every product goes in. Every setting gets checked.
A store isn't done when the homepage looks good. It's done when a real customer can find a product, add it to cart, and pay.
Custom theme design
Built on Shopify's Online Store 2.0 framework and customised to your brand: colours, type, layout, and custom sections for how you actually merchandise your products.
Full product catalog import
Every product, variant, price, and image loaded and checked, structured into collections that make sense for how customers actually browse.
Payments & shipping configured
Shopify Payments, shipping zones and rates, tax settings, and a checkout tested end to end with a real order before we hand it over.
Fast, mobile-first storefront
Most retail traffic is mobile. We target a Core Web Vitals score of 90 or above so product pages load instantly and checkout doesn't lose sales to lag.
App & email integrations
Reviews, email capture, abandoned-cart flows, and welcome sequences set up from launch, so the store keeps selling after the first visit.
Bilingual & multi-currency ready
Selling across France, the UK, and the US? We set up language and currency switching so the same store serves every market properly.
The process
From brief to a live store, catalog included.
Four checkpoints. No guessing what happens next, and no store handed over half-finished.
Discovery & catalog audit
We review your product range, brand assets, and any existing store, then scope exactly what needs building and importing.
Theme & brand design
We design the storefront around your brand: homepage, collection pages, product template, cart, and checkout styling.
Catalog & app setup
Every product imported with variants and images. Payments, shipping, and your chosen apps configured and tested with a real order.
Launch & maintain
We handle the launch and begin monthly maintenance: new products, content updates, and a technical check every month.
Fixed pricing. No monthly fee unless you want one.
Starter is a one-time build, no ongoing fee. Growth is the same build price plus a monthly retainer for an unlimited catalog and continuous development, like having an in-house Shopify developer. Shopify's own subscription fee is billed directly to you by Shopify, not included in our price.
Ready for a store that's actually ready to sell?
Book a free 30-minute discovery call. We'll look at your product range and current setup, and tell you exactly what it takes to get a real store live, catalog included.