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Océ Paris editorial campaign photography
Ready-to-Wear Fashion · Paris

Océ Paris

A complete Shopify storefront for a Paris ready-to-wear label: custom theme, three seasonal collections, and a full trilingual product catalog.

3

Seasonal collections

3

Languages: EN, FR, TR

100%

Custom Shopify theme

0

Placeholder products at launch

Océ Paris is in pre-launch: the storefront and catalog below are built and ready, with the public site opening to customers shortly.

The client

A fashion label with three collections.
No store to sell them in.

Océ Paris is a ready-to-wear label built around quiet, editorial minimalism: linen tailoring, considered silhouettes, and a visual identity that leans on texture and light rather than logos. The brand had already shot three full seasonal collections (La Nuit, La Mer, La Ville) before a single product could be sold online.

What Océ Paris needed wasn't a theme demo. It needed the entire commercial layer built underneath the brand: a storefront that matched the editorial quality of the photography, and a catalog with every product, variant, and translation actually in place before launch day.

Rankxi designed the Shopify theme from scratch and handled the full data build: product import, variant structure, and trilingual copy across English, French, and Turkish, so the brand launches complete, not "coming soon" forever.

Project scope

  • 🎨

    Custom Shopify theme

    Built on Online Store 2.0, designed around the brand’s editorial photography rather than a stock template

  • 🗂️

    Three-collection catalog structure

    La Nuit, La Mer, and La Ville built as distinct, browsable collections with their own visual identity

  • 🌍

    Trilingual product data

    Every product title, description, and variant translated and structured for English, French, and Turkish

  • 📸

    Editorial photography integration

    Campaign imagery structured into the homepage, lookbook, and product pages without slowing the site down

  • 💳

    Payments & checkout setup

    Shopify Payments, shipping, and tax configuration completed ahead of public launch

  • ✉️

    Pre-launch capture

    A newsletter signup live now, so the brand builds its list before opening day

The result

Editorial on every page. Commercial underneath.

The homepage below is the actual built theme, ready for launch.

oceparis.com
Océ Paris homepage screenshot, showing nav and hero

Shop by Collection

La Nuit · La Mer · La Ville

La Nuit collection

La Nuit

Evening silk & satin

La Mer collection

La Mer

Coastal linen & light layers

La Ville collection

La Ville

City tailoring, everyday

Behind the scenes

The part a homepage screenshot never shows.

A beautiful theme with an empty catalog isn't a store. Here's what actually shipped underneath it.

Structured product data

Every SKU brought in from source spreadsheets into Shopify's product model: variants, pricing, and imagery mapped correctly, not pasted in as raw text.

Trilingual from day one

English, French, and Turkish product copy structured through Shopify's Markets and translation tooling, not a bolt-on plugin added after the fact.

Campaign photography, optimised

Editorial imagery compressed and structured so the homepage stays fast without losing the quality the brand is built on.

Launch-ready, not launch-pending

Payments, shipping, and tax are configured now, so opening day is a switch to flip, not a scramble to finish the build.

Got a catalog and no store to sell it in?

Book a free 20-minute audit. We'll show you what a complete Shopify build, theme and catalog included, would look like for your brand.