Maison Durand
A classic Parisian bistro — reinvented for the digital age.
#1
Google rank for "bistro Paris 11"
8 wks
Time to rank
+47%
Direct reservations
98
Core Web Vitals score
A neighbourhood institution,
hidden from Google.
Maison Durand has been serving the 11th arrondissement since 1997. Chef Thomas Durand inherited the restaurant from his father and has built a loyal clientele through word of mouth alone.
When Thomas came to Rankxi, his site was a 2012-era WordPress installation scoring 23 on PageSpeed Mobile. He was invisible to the thousands of people searching for "bistro Paris 11" every month — while newer, inferior restaurants ranked above him.
We rebuilt the entire digital presence in 12 days. The result: a site that loads in under 1.2 seconds, ranks #1 for his core keyword, and has reduced his reliance on TheFork commissions by nearly half.
A site built for Paris 11
Clean, fast, conversion-focused — with every SEO signal in place from day one.
Restaurant · Paris 11ème
Maison Durand
Cuisine française de saison, dans l'esprit d'un bistrot parisien d'autrefois.
La carte du moment
Entrées
Velouté de potimarron, crème de chèvre
Foie gras de canard maison
Burrata, tomates anciennes, basilic
Plats
Magret de canard, jus au miel
Sole meunière, légumes de saison
Risotto aux champignons des bois
Desserts
Tarte Tatin, crème fraîche
Fondant au chocolat Valrhona
Île flottante, caramel beurre salé
Crafted to showcase the cuisine
Every image optimised for PageSpeed without sacrificing visual quality.
Every technical detail, handled.
Schema.org Restaurant markup
Structured data for opening hours, menu, price range, and cuisine — helping Google understand the site at a machine level.
Google Business Profile sync
NAP data aligned across site and GBP, ensuring consistent signals for local pack ranking.
Bilingual EN/FR with hreflang
A French homepage for local diners and an English version for international visitors — both indexed correctly.
Core Web Vitals: 98/100
Images served in next-gen formats, fonts preloaded, zero layout shift — meeting the 2024 Google page experience signals.
Reservation system integration
Direct booking widget embedded with no commission fees, reducing dependence on TheFork by 40%.
PageSpeed Insights — Mobile
Performance
Accessibility
Best Practices
SEO
Project timeline
Audit + keyword research
Design + development
Content + schema + GBP
QA + launch
#1 ranking achieved
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