Deux.
58 rue de la Fontaine au Roi, where two chefs and a shared obsession with French produce meet.
Page 1
"bistrot chef Paris 11"
6 wks
Time to page 1
+62%
Direct bookings
97
Core Web Vitals score
Two chefs. One vision.
Zero digital presence.
Marion and Julien met working the kitchens of a celebrated three-star restaurant. After a decade of cooking for others, they opened Deux together in a narrow street off Oberkampf, a 32-cover bistrot that quickly earned a following among Paris food lovers.
But their online presence was near-invisible. A single Instagram account, no website, and reservations handled entirely through phone and a third-party aggregator that charged 4% commission per cover. When they came to Rankxi, they were leaving money on the table every night.
We built them a digital home that matched their culinary ambition: fast, elegant, and engineered to rank. Within six weeks, Deux appeared on page 1 for every relevant search term across their neighbourhood.
An editorial site worthy of the cooking.
Minimal, dark, and fast, with Schema markup that makes Google understand every detail.
Bistrot de chefs · Paris XI
Deux
58 rue de la Fontaine au Roi · Mardi–Samedi
RéserverLa carte · Printemps 2024
Entrées · 16€
Maquereau, dashi, concombre
Burrata, pissenlit, anchois
Terrine de campagne, cornichons
Plats · 28€
Agneau de lait, flageolets, jus corsé
Sole, beurre noisette, câpres
Risotto d'épeautre, champignons, parmesan
Photography-first design
Images served in AVIF/WebP at the exact dimensions needed, zero wasted bytes.
Built for Paris, built for Google.
Neighbourhood-level keyword targeting
Pages optimised for "bistrot Paris 11", "restaurant Oberkampf", "bistrot de chefs Paris", the exact searches made by their potential customers.
Direct reservation system
Custom booking integration eliminating the 4% aggregator commission. Paid for itself in the first month.
Chef story page with Schema markup
A dedicated about page for Marion and Julien, with Person schema markup that builds E-E-A-T signals with Google.
Seasonal menu SEO
Menu pages structured so Google indexes the dishes, helping the site rank for ingredient-level searches like "agneau de lait Paris".
Core Web Vitals: 97/100 mobile
Dark, image-heavy design delivered at speed through next-gen image formats, font subsetting, and zero render-blocking JS.
Keyword rankings · Week 8
"We used to lose 20–30 covers a week because people couldn't find us online. Within two months of launching our new site, our reservation calendar was full every weekend."
Marion & Julien · Co-founders, Deux Restaurant
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