Deux.
58 rue de la Fontaine au Roi — where two chefs and a shared obsession with French produce meet.
Page 1
"bistrot chef Paris 11"
6 wks
Time to page 1
+62%
Direct bookings
97
Core Web Vitals score
Two chefs. One vision.
Zero digital presence.
Marion and Julien met working the kitchens of a celebrated three-star restaurant. After a decade of cooking for others, they opened Deux together in a narrow street off Oberkampf — a 32-cover bistrot that quickly earned a following among Paris food lovers.
But their online presence was near-invisible. A single Instagram account, no website, and reservations handled entirely through phone and a third-party aggregator that charged 4% commission per cover. When they came to Rankxi, they were leaving money on the table every night.
We built them a digital home that matched their culinary ambition — fast, elegant, and engineered to rank. Within six weeks, Deux appeared on page 1 for every relevant search term across their neighbourhood.
An editorial site worthy of the cooking.
Minimal, dark, and fast — with Schema markup that makes Google understand every detail.
Bistrot de chefs — Paris XI
Deux
58 rue de la Fontaine au Roi · Mardi–Samedi
RéserverLa carte — Printemps 2024
Entrées · 16€
Maquereau, dashi, concombre
Burrata, pissenlit, anchois
Terrine de campagne, cornichons
Plats · 28€
Agneau de lait, flageolets, jus corsé
Sole, beurre noisette, câpres
Risotto d'épeautre, champignons, parmesan
Photography-first design
Images served in AVIF/WebP at the exact dimensions needed — zero wasted bytes.
Built for Paris, built for Google.
Neighbourhood-level keyword targeting
Pages optimised for "bistrot Paris 11", "restaurant Oberkampf", "bistrot de chefs Paris" — the exact searches made by their potential customers.
Direct reservation system
Custom booking integration eliminating the 4% aggregator commission. Paid for itself in the first month.
Chef story page with Schema markup
A dedicated about page for Marion and Julien, with Person schema markup that builds E-E-A-T signals with Google.
Seasonal menu SEO
Menu pages structured so Google indexes the dishes — helping the site rank for ingredient-level searches like "agneau de lait Paris".
Core Web Vitals: 97/100 mobile
Dark, image-heavy design delivered at speed through next-gen image formats, font subsetting, and zero render-blocking JS.
Keyword rankings · Week 8
"We used to lose 20–30 covers a week because people couldn't find us online. Within two months of launching our new site, our reservation calendar was full every weekend."
Marion & Julien — Co-founders, Deux Restaurant
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